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Link Building Case Study for Luxury Hotels

Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge.

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SEO Mos Def Busted by WA State Atty General: $450,000 Penalty Looms

The Federal Trade Commission and Better Business Bureau also received complaints. They were also accused of making unauthorized charges to consumer credit cards, failing to honor guarantees and...

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Link Building Case Study for Luxury Hotels

Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge.

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SearchDay | Maintaining Your Image in the SERPs

Today's search engine marketing news and opinion: Maintaining Your Image in the SERPs; SEO Site Review; Google and Yahoo Revise Ad Partnership; and more.

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Lies, Damned Lies, and Statistics

Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are...

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Four Advertising Groups to Develop Online Behavioral Advertising Privacy...

The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is also participating in the effort. Four advertising groups have announced plans to collaborate on privacy...

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SearchDay | Should You Target the Head or the Long Tail?

Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC...

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SearchDay | "Must Have" Directories

Today's search engine marketing news and opinion: My "Must Have" List of Directories; Include Your Employees in Your Social Media Strategy; IAB Releases Click Measurement Guidelines; and more.

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How Large Advertisers are Accelerating their SEO with Social Media - SES San...

The social part has been around for years (e.g.you can use the Better Business Bureau to provide feedback for vendors), but now the technology allows messages to spread much more quickly. The better...

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Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search...

Discussion -- with the Interactive Advertising Bureau 's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well...

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Top Level Trends of SEM Worldwide in 2010 and 2011

How the year 2010 looked in some of the leading Internet countries worldwide and how the year 2011 is likely to look.

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Search Week in Review for March 12, 2011

Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011 by Greg Jarboe The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The best...

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SES San Francisco at ClickZ's Connected Marketing Week 2011

The SES San Francisco early bird discount ends today. If you haven't yet registered for the leading search and social event on the West Coast, three full days of SEO, PPC, social media, analytics,...

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Mobile Growth Stats & Mobile Web Tips to Start Marketing

In two years wireless customer growth has exceeded 20 percent. Did you know that the U.S. now has more wireless customer connections than people? Estimated to be 327.6 million active wireless...

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Building a Good Link Profile: Measure Twice, Cut Once

Everyone’s link building plan should be unique. Don’t just look at link building as a tactical affair. You need to analyze your particular situation, devise a strategy, and then lay out the tactics...

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How Big Data is Fundamentally Changing Local Search

Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard as newcomers foster engagement, collaborate, and start to take local...

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Search Marketing & the Fine Art of Nexting

Our subconscious has habit of predicting what is just about to happen, or "nexting." So it's critical for search marketers to create “nexting-friendly” landing pages that match prospects expectations,...

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SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid...

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Citation Neighborhoods: How to Gain a Local Search Monopoly

An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you...

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Link Building the Right Way in 2013

Link building has always been about risk vs. reward. What has changed over the years is the degree of risk associated with operating outside of Google's guidelines. Follow these tips for a great start...

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